When Delta’s cargo and ramp workers began to organize with the Machinists union, the airline posted an anti-union video on YouTube, Facebook, and other online media.
- Boss-splaining. The video features executives explaining to workers why a union could interfere with their “direct relationship” with the airline as well as disrupt “the very culture that makes Delta different.”
- Shut Up, They Explained. But, apparently that relationship is a one-way street—as in, the company speaks, and the workers listen. When the video was first posted to YouTube, comments were permitted. However, after workers started commenting, Delta shut down the comment section altogether.
- Silencing Social Media. Delta also issued a Social Media Policy for employees forbidding posts that are “inappropriate” or have “the ability to harm Delta.” The airline advised employees that concerns about “pay, job duties, coworkers, issues with company policy or general criticisms about Delta are best directed to your manager.”
- High-Flying Airline. While Delta seeks to silence them, its cargo and ramp workers would benefit from the stronger voice that a union provides in decisions about the future of their airline. Notably, the company made $5.5 billion in profits last year, and their stock value is soaring, enriching executives and investors.
- Unions Improve Consumer Service. Airline travelers will also benefit from improved services because unionized airline employees have less turnover, more training, and access to more resources than their non-union counterparts.